Monthly · From the engine room
Build log
One post a month on what I'm building. What shipped, what broke, one number and one lesson.
11 October 2026Baz Furby11 October 2026Ghost11 October 2026Founders Engine Room11 October 2026Ghost
Starting the build log
Why I'm writing one post a month about what I'm building, and the four-part format every post will follow.
Why an AI SDR needs its own CRM
Ghost now has a built-in CRM. Here's why a tool that starts conversations has to be able to finish them.
Repointing a newsletter at the right reader
Founders Engine Room moved from AI and tools to business growth. Here's what changed and why.
The relevance premium
AI made generic outreach free. That makes relevance and timing the scarce thing, and it changes how small teams should sell.